This lecture is about the basic distribution terminology and distribution strategies.
Strategic Marketing
Lecture 11 - Distribution
Distribution
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https://is.slu.cz/el/opf/zima2023/PEMNASMR/um/StratMar11_Distribution.pptx
Answer the questions in Vevox.
Task
Design a distribution strategy for a selected product.
20 minutes work with teacher supervision,
10
minutes moderated discussion.