Generating and Developing Business Ideas



Step 1: Idea Generation (5 minutes)
  * Students individually brainstorm and write down as many business ideas or problems as possible.
  * Focus on identifying real-world problems or opportunities that could be addressed.

Step 2: Idea Presentation and Selection (10 minutes)
  * Students take turns presenting their ideas to the group.
  * As a team, they discuss and choose the most interesting or promising idea to work on further.

Step 3: Problem Exploration with "How Might We" (15 minutes)
  * Students identify 3–5 specific problems related to their selected idea.
  * For each problem, they write a corresponding "How might we?" question using the How Might We
Template.

Step 4: Idea Generation with Idea Cards (15 minutes)
  * For each "How might we?" question, students write down one solution idea on an Idea Card under
the heading "Idea."
  * They generate a total of 5 ideas and then evaluate each idea using predefined criteria (e.g.,
feasibility, impact, innovation).
  * Based on the evaluation, the team selects one idea to develop further.

Step 5: Detailed Development with a Canvas (45 minutes)
  * Using the Canvas Template, students expand their selected idea into a detailed concept.
  * They outline key components such as target audience, value proposition, resources needed, and
implementation steps.