WHAT ARE THE BUSINESS MODELS PATTERN CARDS? 
 
The Business Model Pattern Cards includes the representation of the 55 business                       
patterns described by Oliver Gassman, Karolin Frankenberger and Michaela Csik in                     
the Business Model Navigator book.  
 
If you want to organize a business model workshop, or just want to do a                             
brainstorming, the BMI Pattern Cards are a handy tool. The cards contain all 55                           
business model patterns plus five new patterns with a brief description, illustration                       
and some examples of companies that successfully applied the pattern. They also                       
provide enough information to understand each concept fully. For your information,                     
below you will find a sample of the Business Model Pattern Cards. For information                           
where to buy those cards, please follow the link: ​bmilab.com/resources/  
 
For further questions, please email us to ​info@bmilab.com 
 
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A SPIN-OFF FROM THE UNIVERSITY OF ST. GALLEN 
 
ST. GALLEN-ZURICH-MUNICH-BERLIN-TOKYO 
 
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