Course content
Lectures Date
Introduction to retail management 30.09.2024
Types of retail organisations 07.10.2024
Retail formats and players in retailing 14.10.2024
Ongoing test 1 21.10.2024
National holiday 28.10.2024
Marketing research in retail 04.11.2024
Retail empirical laws 11.11.2024
Store location – trading area analysis 18.11.2024
Experiential excercise presentations 25.11.2024
Pricing strategies in retailing 02.12.2024
Merchandising and category management 09.12.2024
Marketing communication and advertising, Retail
branding
16.12.2024