1. Create the BCG Matrix based on the following data.
2. Create the GE Matrix based on the following data.
Factor weighting (%) Business Unit 1 Business Unit 2
Market share 20 5 4
Profitability relative to competitors 20 4 2
Management team 15 3 3
Labour costs 10 4 1
Distribution channel access 10 5 2
R & D capability 5 6 2
Production technology 5 7 4
Customer focus 5 5 1
Industry specialization 5 4 2
Financial resources 5 3 3
Markets size 20 4 1
Market growth rate 20 8 1
Sector profitability 15 9 1
Competitive environment 10 9 2
Global opportunities 10 9 3
Regulatory régime 5 8 1
Opportunity to differentiate 5 9 1
Demand patterns 5 9 1
Entry barriers 5 9 5
Distribuction structure 5 9 5
Products to be Mapped
Market share for
the product/brand
Market share for
their largest
competitor
Relative
market
share
Market
growth
rate %
Revenue pa
1 iPhone 11,70% 23,70% 57,00% 51 182
2 iPad 23,00% 18,00% 11,00% 8 985
3 iPod 72,00% 10,00% -20,00% 2 689
4 iTunes 80,00% 10,00% 30,00% 4 799
5 Mac PC 10,00% 40,00% 5,00% 6 944