Ing. Kateřina Matušínská, Ph.D. - lecture, seminar, exam, final evaluation
Ing. Martin Klepek, Ph.D. - lecture, seminar
LECTURERS
ORGANIZATIONAL AFFAIRS REQUIREMENTS OF THE SUBJECT, FINAL MARKING
Subject
evaluation: Continuous
test = 30 % and final written test = 70 % + extra points from
activities. Students need at least
60 % of total points not to fail.
Students could also work out irregular activities during lectures. These activities are
evaluated (1 activity = 0.5 point). These points are extra - bonus (not
included in total evaluation).
Final evaluation:
|
30 % continuous
test |
15 points |
|
70 % final test |
35 points |
|
TOTAL POINTS |
50 points |
|
+ extra points from
activities |
|
|
A |
50 - 46 |
|
B |
45 – 41 |
|
C |
40 – 36 |
|
D |
35 - 33 |
|
E |
32 - 30 |
|
F |
29 - 0 |
Structure of the subject:*
1.
The substance, concept and
functions of marketing
2.
Marketing strategy and
planning
3.
Marketing environment
4.
Marketing research
5.
B2C marketing versus B2B
marketing
6.
STP process
7.
Product - marketing mix
8.
Price - marketing mix
9.
Place - marketing mix
10.
Marketing communication -
marketing mix
11.
Marketing applications,
case studies
12.
New trends in marketing,
final revision, testing
*
The continuity of lectures can be adjusted during the semester.
Chapter contains:
2
PDF
Chapter contains:
9
PDF
Chapter contains:
2
ROPOT
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