The content of lectures and seminars is interconnected. Remember to read all study conditions carefully at the beginning of the semester.
Students
must work out individual task individually
according to teacher´s instructions (12 points - 2 topics x 6 points). Selection of topics is available in IS. deadline of uploading into IS is May, 14, 2023.
Students must take an test in IS of financial services marketing basics up to March, 31, 2023 (the content of the first lecture) in order to check their supposed knowledge in the marketing communication field (12 points).
Students
also work out irregular activities (short
case studies, news) during lectures or seminars. These activities are evaluated
(1 activity = 0.5 point). These points are extra - bonus (not included in total
evaluation).
Course evaluation: Task + practice test in IS = 24 points and final written test = 36 points + extra points from potential activities. Students need at least 60 % of total points not to fail.
Students obtain all needed detailed information at first lecture/seminar.