Interactive Syllabus

Students must work out task individually according to teacher´s instructions (5 points).  

Students prepare examples regarding the concrete lectures. This task will be given one week in advance.  Students must take an  test in IS of marketing communication basics up to October, 31, 2021 (the content of the first lecture) in order to check their supposed knowledge in the marketing communicaiton field (10 points).

Students obtain all needed detailed information at first lecture/seminar.

Students also work out irregular activities (short case studies, news) during lectures or seminars. These activities are evaluated (1 activity = 0.5 point). These points are extra - bonus (not included in total evaluation).

Course evaluation: Task + practice test in IS = 15 points and final written test = 25 points + extra points from potential activities. Students need at least 60 % of total points not to fail.