MARKETING OF FINANCIAL SERVICES
Ing. Kateřina Matušínská, Ph.D.
MARKETING OF FINANCIAL SERVICES
  Money can be earned but customers´ loyalty cannot.

ORGANIZATIONAL ISSUES

The content of lectures and seminars is interconnected. Remember to read all study conditions carefully at the beginning of the semester.

Students must work out individual task individually according to teacher´s instructions (12 points - 2 topics x 6 points).  Selection of topics is available in IS. deadline of uploading into IS is May, 14, 2023.

 Students must take an  test in IS of financial services marketing basics up to March, 31, 2023 (the content of the first lecture) in order to check their supposed knowledge in the marketing communication field (12 points).

Students also work out irregular activities (short case studies, news) during lectures or seminars. These activities are evaluated (1 activity = 0.5 point). These points are extra - bonus (not included in total evaluation). 

Course evaluation: Task + practice test in IS = 24 points and final written test = 36 points + extra points from potential activities. Students need at least 60 % of total points not to fail.

Students obtain all needed detailed information at first lecture/seminar.

TEACHER

Ing. Kateřina Matušínská, Ph.D. - lectures, seminars, examination, overall classification

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