MARKETING COMMUNICATION - PEMBAMAC
Ing. Kateřina Matušínská, Ph.D.
MARKETING COMMUNICATION - PEMBAMAC
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Období
zima 2023
                 "Stopping advertising to save money is like stopping your watch to save time." — Henry Ford
LECTURERS

Ing. Kateřina Matušínská, Ph.D. - a guarantor, lecture, seminar, exam, final evaluation

ORGANIZATIONAL AFFAIRS

REQUIREMENTS OF THE SUBJECT, FINAL MARKING:

  • min. 50% of attendance is required ( (participation also in lectures is highly recommended, taught in a comprehensive manner!) .
  • Students must work out 6 individual task which are scored by 3 points per one individual task. These points are part of total evaluation. Students obtain detailed information at first lecture/seminar.
  • Students also work out irregular activities (short case studies, news, marketing games, quizzes, crosswords and so on) during lectures or seminars. These activities are evaluated (1 activity = 1 point). These points are extra - bonus (not included in total evaluation). Extra points can be also obtained from optional ongoing tests. In the case of maximum points from each test, it means one bonus point per one test. 
  • Subject evaluation: Individual tasks = 40 % (18 points) and final written test  = 60 % (27 points) + extra bonus points from activities. Students need at least 60 % of total points not to fail.
  • FYI: 1) Non-participation in classes and non-fulfillment of set tasks up to set deadlines cannot be replaced by additional tasks! 2) It is not possible to take the final exam repeatedly in order to improve the grade. This can only be done if the student receives an F grade from the exam!
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