TOPIC 1. Marketing and Selling – Sales versus Marketing
a/ Focusing on marketing and selling vocabulary
b/ Reading comprehension - The role of sales and marketing, the difference between sales and marketing, smarketing
c/ Grammar - comparatives and superlatives, countable and uncountable nouns
d/ Specific tasks and taking the test
a/ Focusing on marketing, selling and advertising vocabulary
b/ Reading comprehension - Marketing activities. Sales activities. Advertising, Persuading
c/ Specific tasks and taking the test