MARKETING COMMUNICATION - PEMBAMAC
Ing. Kateřina Matušínská, Ph.D.
MARKETING COMMUNICATION - PEMBAMAC
Ing. Kateřina Matušínská, Ph.D.
MARKETING COMMUNICATION - PEMBAMAC
Info
Course
Term
Winter 2022
                 "Stopping advertising to save money is like stopping your watch to save time." — Henry Ford
LECTURERS


Ing. Kateřina Matušínská, Ph.D. - lecture, seminar, exam, final evaluation


ORGANIZATIONAL AFFAIRS

REQUIREMENTS OF THE SUBJECT, FINAL MARKING:

  • Students must work out seminar work (project) in teams or individually. Students obtain detailed information at first lecture/seminar.
  • Students also work out irregular activities (short case studies, news) during lectures or seminars. These activities are evaluated (1 activity = 0.5 point). These points are extra - bonus (not included in total evaluation). Extra points can be also obtained from optional ongoing tests. In the case of maximum points from each test, it means one bonus point per one test. 
  • Subject evaluation: Seminar work (project) = 40 % and final written test = 60 % + extra points from activities. Students need at least 60 % of total points not to fail.

STUDY MATERIALS
Open
Chapter contains:
2
PDF
LECTURES - PRESENTATIONS
Open
Chapter contains:
11
PDF
SEMINAR PAPER
Open

PRACTICE TESTS - OPTIONAL
Open
Chapter contains:
3
ROPOT

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