MARKETING OF FINANCIAL SERVICES
Ing. Kateřina Matušínská, Ph.D.
MARKETING OF FINANCIAL SERVICES
Ing. Kateřina Matušínská, Ph.D.
MARKETING OF FINANCIAL SERVICES
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Course
Term
Summer 2022
  Money can be earned but customers´ loyalty cannot.

ORGANIZATIONAL ISSUES

The content of lectures and seminars isinterconnected.

Remember to read all study conditions carefully at the beginning of the semester.

TEACHER

Ing. Kateřina Matušínská, Ph.D. - lectures, seminars, examination, overall classification

CONDITIONS AND CLASSIFICATION
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STUDY MATERIALS
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Chapter contains:
13
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INDIVIDUAL TASKS AND PRESENTATIONS OF TOPICS
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Chapter contains:
2
Homework Vault
8
Study Materials
SUMMARY OF ACQUIRED KNOWLEDGE - PREPARATION FOR FINAL EXAM
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