- Create
the teams (2 students) or you can work individually.
- Choose two companies which can be
understood as direct competitors (1. – 2. week of semester). Each team will have different companies.
- Describe and compare their marketing
communication mix according to TEMPLATE!!!
- Create
presentation in MS PowerPoint.
- Present
your presentation in seminar about 15 – 20 minutes/team – the duration of
presentation must be respected! The appointed day of the presentations will be
known in advance.
- The
presentation should be interesting for other students. Use more pictures,
videos, samples than text. Try to find interesting information etc. Don´t read
the presentation!
- All
members of team will take part in presentation.
- Presentation
uploading to IS is needed.
EVALUATION OF YOUR PRESENTATION
|
POINTS |
Marketing
communication elements description |
8 |
Interestingness (samples, videos, pictures, interaction) |
2 |
Briefness, time management, cooperation in team |
2 |
Speech
(reading x spontaneous) |
2 |
Formal
aspects, overall impression |
2 |
TOTAL POINTS |
16 |