MARKETING - PEMBAPOM
doc. Ing. Martin Klepek, Ph.D.
MARKETING - PEMBAPOM
doc. Ing. Martin Klepek, Ph.D.
MARKETING - PEMBAPOM
Info
Course
Term
Winter 2024

                                        "The best marketing doesn't feel like marketing." — Tom Fishburne

LECTURERS

doc. Ing. Martin Klepek, Ph.D. - lecture, seminar, exam, final evaluation

Ing. Sarath Thulaseedharan Mallika, MBA - lecture, seminar

ORGANIZATIONAL AFFAIRS REQUIREMENTS OF THE SUBJECT, FINAL MARKING

Subject evaluation: Midterm test maximum 40 pts.; Book summary and debate maximum 10 pts.; Exam maximum 60 pts.

Marking:

·       A: 110 - 95

·       B: 94 - 85

·       C: 84 - 75

·       D: 74 - 65

·       E: 64 - 55

·       F: 54 – 0

Structure of the subject:*

1.       The substance, concept and functions of marketing

2.       Marketing strategy and planning

3.       Marketing environment

4.       Marketing research

5.       B2C marketing versus B2B marketing

6.       STP process

7.       Product - marketing mix

8.       Price - marketing mix

9.       Place - marketing mix

10.    Marketing communication - marketing mix

11.    Marketing applications, case studies

12.    New trends in marketing, final revision, testing

* The continuity of lectures can be adjusted during the semester.

STUDY MATERIALS
Open
Chapter contains:
2
PDF
PRESENTATIONS
Open
Chapter contains:
9
PDF
SEMINARS
Open

These instructions are available for all students participating in hybrid mode. The information about hybrid lectures is provided at the beginning of each semester.

TEAM PROJECT
Open
Chapter contains:
1
Study text

PRACTICE TESTS - OPTIONAL
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