Strategic Marketing
Ing. Michal Stoklasa, Ph.D.
Strategic Marketing
Ing. Michal Stoklasa, Ph.D.
Strategic Marketing
Info
Course
Term
Winter 2023
Welcome to the course Strategic Marketing!
Organization of teaching, communication, evaluation
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Lecture 1 - Introduction to Strategic Marketing
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Lecture 2 - Strategic Marketing Management
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Lecture 3 - Strategic Marketing Process
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Lecture 4 - Marketing Analysis, part 1
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Lecture 5 - Marketing Analysis, part 2
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Lecture 6 - B2B Market
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Lecture 7 - Introduction to Strategies
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Lecture 8 - Product
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Lecture 9 - Price
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Lecture 10 - Marketing Communication
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Lecture 11 - Distribution
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Lecture 12 - Online Communication
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Study materials
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Tests, tasks
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