MARKETING COMMUNICATION - PEMBAMAK
Ing. Kateřina Matušínská, Ph.D.
MARKETING COMMUNICATION - PEMBAMAK
Ing. Kateřina Matušínská, Ph.D.
MARKETING COMMUNICATION - PEMBAMAK
Info
Course
Term
Winter 2021
                 "Stopping advertising to save money is like stopping your watch to save time." — Henry Ford
LECTURERS


Ing. Kateřina Matušínská, Ph.D. - lecture, seminar, exam, final evaluation

Ing. Veronika Kopřivová, Ph.D. - lecture, seminar

ORGANIZATIONAL AFFAIRS

REQUIREMENTS OF THE SUBJECT, FINAL MARKING:

  • Students must work out seminar work (project) in teams. It is necessary to create teams and set the object of seminar work within first two weeks. Students obtain detailed information at first lecture/seminar.
  • Students also work out irregular activities (short case studies, news) during lectures or seminars. These activities are evaluated (1 activity = 0.5 point). These points are extra - bonus (not included in total evaluation).
  • Subject evaluation: Seminar work (presentation) = 40 % and final written test = 60 % + extra points from activities. Students need at least 60 % of total points not to fail.

EVALUATION OF THE COURSE

40 % seminar work

16 points

60 % test

24 points

TOTAL POINTS

40 points

+ extra points from activities

 


STUDY MATERIALS
Open
Chapter contains:
2
PDF
LECTURES - PRESENTATIONS
Open
Chapter contains:
11
PDF
SEMINAR PAPER
Open
Chapter contains:
1
Homework Vault
1
PDF
1
Study Materials

PRACTICE TESTS - OPTIONAL
Open
Chapter contains:
3
ROPOT

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