MARKETING OF FINANCIAL SERVICES
Ing. Kateřina Matušínská, Ph.D.
MARKETING OF FINANCIAL SERVICES
  Money can be earned but customers´ loyalty cannot.

ORGANIZATIONAL ISSUES

The content of lectures and seminars is interconnected. The attendance at seminars and lectures is recommended. Remember to read all study conditions carefully at the beginning of the semester.

Students must work out individual task IS according to teacher´s instructions (6 points) up to April, 30, 2025.

 Students must take an  test in IS of financial services marketing basics up to March, 31, 2025 (the content of the first lecture) in order to check their supposed knowledge in the services marketing field (12 points).

Students also work out irregular activities (short case studies and tasks) during lectures or seminars. These activities are evaluated (1 activity = 0.5 point). These points are extra.

        A

60-54

        B

53-48

        C

47-42

        D

41-36

35-30!

Students obtain all needed detailed information at first lecture/seminar.

FYI: 1) Non-fulfillment of set tasks up to set deadlines cannot be replaced by additional tasks! 2) It is not possible to take the final exam repeatedly in order to improve the grade. This can only be done if the student receives an F grade from the exam!

TEACHER

Ing. Kateřina Matušínská, Ph.D. - lectures, seminars, examination, overall classification

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