Course objectives

The aim of the course is to create, model and scale a business model according to specific market conditions on the basis of interviews, discussions with invited guests from successful startups and acquired theoretical knowledge in the field of business model design.

Learning outcomes

After completing the course, the student will be able to:
- identify the basic elements of the business model;
- analyze the company environment and design a business model;
- apply the knowledge of case studies to their own business modeling;
- use creative techniques to generate ideas, desing a minimal product and verify it with customers;
- optimize and adapt the business model to market conditions;
- identify suitable startup financing alternatives;
- orientation in business support and scalability;
- optimize product, business model and team.

Teaching methods

class discussion, team project, instruction, experimentation

Assessment methods

Compulsory active participation in seminars at least 60%, seminar paper and its presentation (50% evaluation) in the form of project defense (50% evaluation).