International Marketing
Ing. Michal Stoklasa, Ph.D.
International Marketing
Ing. Michal Stoklasa, Ph.D.
International Marketing
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Course
Term
Summer 2023
Welcome to the course International Marketing!
Organization of teaching, communication, evaluation
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Study materials
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Lecture 1 - Introduction to International Marketing
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Lecture 2 - PEST Analysis
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Lecture 3 - Cultural environment in PEST analysis
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Lecture 4 - International Marketing Research
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Lecture 5 - Market Entry Methods
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Lecture 6 - Strategic International Marketing
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Lecture 7 - Product
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Lecture 8 - Price
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Lecture 9 - Distribution
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Lecture 10 - Communication
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Lecture 11 - CRM and Services
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Lecture 12 - Seminar Paper presentation
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Tests, tasks
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