ULGATLA061 Mystery Shopping

Faculty of Philosophy and Science in Opava
Summer 2015
Extent and Intensity
1/1/0. 2 credit(s). Type of Completion: z (credit).
Teacher(s)
Mgr. Alexandr Burda (lecturer)
Mgr. Alexandr Burda (seminar tutor)
Guaranteed by
Mgr. Alexandr Burda
Centrum interdisciplinárních studií – Faculty of Philosophy and Science in Opava
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The aim of the course is to guide the students to apply the already acquired knowledge and skills in practice. The course continues in the knowledge of marketing and management.
Syllabus
  • 1. Basic criteria of gastronomy services quality evaluation
    2. Market research
    3. Mystery shopping
Literature
    recommended literature
  • BURDA, A. A KOL. Mystery shopping - prolegomena. Opava, SU, ULGAT, 2011. ISBN 978-80-7248-663-2. info
  • VAŠTÍKOVÁ, M. Marketing služeb - efektivně a moderně. Praha: Grada Publishing, 2008. ISBN 978-80-247-2721-9. info
  • HESKOVÁ, M. a kol. Cestovní ruch. Praha: Fortuna, 2006. ISBN 80-7168-948-3. info
  • KOZEL, R. Moderní marketingový výzkum. Praha: Grada Publishing, 2006. ISBN 80-247-0966-X. info
  • HORNER, S., SWARBROOKE, J. Cestovní ruchu, ubytování a stravování, využití volného času. Praha: Grada Publishing, 2003. ISBN 80-247-0202-9. info
  • FORET, M., PROCHÁZKA, P., URBÁNEK, T. Marketing - základy a principy. Brno: Computer Press, 2003. ISBN 80-7226-888-0. info
  • JANEČKOVÁ, L., VAŠTÍKOVÁ, M. Marketing služeb. Praha: Grada Publishing, 2001. ISBN 80-7169-995-0. info
  • KOTLER, P. Marketing Management. Praha: Grada Publishing, 1998. ISBN 80-7169-600-5. info
  • HORÁKOVÁ, I. Marketing v současné světové praxi. Praha: Grada, 1992. ISBN 80-85424-83-5. info
  • BURKOWITZ, E., KERIN, R., RUDELINS, W. Marketing. Boston: IRWIN, 1989. ISBN 0-256-07513-1. info
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Teacher's information
- visit of three gastronomy establishments (at least) at student's own expenses
- written evaluation of the visited establishments
- written essay and its presentation - topic: Mystery shopping in gastronomy
The course is also listed under the following terms Summer 2013, Summer 2014, Summer 2016, Summer 2017, Summer 2018, Summer 2019, Summer 2020, Summer 2021, Summer 2022, Summer 2023, Summer 2024.
  • Enrolment Statistics (Summer 2015, recent)
  • Permalink: https://is.slu.cz/course/fpf/summer2015/ULGATLA061