FPFZAHBIP1 English for Business Sphere

Faculty of Philosophy and Science in Opava
Winter 2024
Extent and Intensity
0/0/7. 3 credit(s). Type of Completion: z (credit).
Teacher(s)
PhDr. Diana Adamová, Ph.D. (seminar tutor)
doc. PhDr. Michaela Weiss, Ph.D. (seminar tutor)
Guaranteed by
doc. PhDr. Michaela Weiss, Ph.D.
Prerequisites
The BIP course consists of two online sessions in November and an intensive week at Comenius University in Bratislava from 25th - 29th November 2024. - available for 12 students upon registration with dr. Adamová
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
Through Project-based learning, and challenge-based education students will be able to: - create a structured and effective marketing campaign that helps to achieve the business objectives - understand core marketing principles - design and implement effective marketing campaigns across various channels, especially digital media - utilize project management skills to plan, execute, and monitor marketing activities. - develop persuasive marketing messages and materials that effectively communicate value propositions. - deliver professional presentations and written reports on marketing plans and outcomes.
Learning outcomes
The main objective of the course is to work in an international environment and through content-based sessions enhance English language skills specialized in marketing communication. Further, the course aims to explore and improve digital skills such as working with word, excel, canva, AI generative platforms and similar to promote digital transformation in education as well as prepare students for the current competitive labor market. Moreover students will develop skills in copy writing, statistics, designing. During the course students will learn how to create a successful marketing campaign via a series of workshops (marketing strategies, AI tools in marketing, digital tools in marketing, meeting and exploring the local market, language of marketing). The second part of the course is based on team-work and challenge-based education where students need to design and create their own marketing campaign which will be consulted with professional stakeholders.
Syllabus
  • TBA
Teaching methods
- two online lectures - a week of workshops - group projects - final presentation
Assessment methods
Attendance 100% - 2 online lessons + a week in Bratislava - active participation in workshops (25-29/11 2024)
Language of instruction
English
Further comments (probably available only in Czech)
Study Materials
Information on course enrolment limitations: Řádné studium na FPF SU v době absolvování zahraniční studijní stáže, znalost anglického jazyka.
The course is also listed under the following terms Winter 2023.
  • Enrolment Statistics (recent)
  • Permalink: https://is.slu.cz/course/fpf/winter2024/FPFZAHBIP1