FVP:UVSRPV0014 Marketing in Public Administra - Course Information
UVSRPV0014 Marketing in Public Administration
Faculty of Public Policies in OpavaWinter 2014
- Extent and Intensity
- 1/1/0. 4 credit(s). Type of Completion: zk (examination).
- Teacher(s)
- Ing. Soňa Harasimová (lecturer)
Ing. Soňa Harasimová (seminar tutor) - Guaranteed by
- prof. Ing. Dušan Halásek, CSc.
Institute of Public Administration and Social Policy – Faculty of Public Policies in Opava - Prerequisites (in Czech)
- žádné
- Course Enrolment Limitations
- The course is offered to students of any study field.
- Course objectives
- The aim of the course is to provide the outline of elementary concepts, methods and processes used generally as well as peculiarities of marketing in public administration and public services. The target is the acquisition of elementary knowledge and skills in marketing approaches. The attention will be paid to application of theory of needs, issue of marketing in public administration, marketing plan, marketing research and information provision, marketing audit and marketing mix. The course is intended for Department of Public Administration and Regional Policy students only.
- Syllabus
- 1. Introduction of study, fundamental concepts
2. Use of marketing in administration of towns and municipalities
3. Environment of municipality, delimitation of municipality, segmentation of customers
4. Marketing information system and research, data collecting
5. Behaviour of the customer (PUBLIC), marketing mix
6. Product and service (PRODUCT)
7. Price and distribution (PRICE, PLACE)
8. Propagation (PROMOTION), communication mix
9. People and processes (PEOPLE, PROCESSES)
10. Partnership and material environment
11. SWOT analysis, strategy of development of municipalities
- 1. Introduction of study, fundamental concepts
- Literature
- required literature
- Halásek, D. Standardizace veřejných služeb. Ostrava: VŠB-TU, 2004. info
- Foret, M. a kol. Marketing, základy a postupy. Praha: Computer Press, 2001. info
- JANEČKOVÁ, L.- VAŠTÍKOVÁ, M. Marketing měst a obcí. Praha: Grada Publishing, 1999. ISBN 80-7169-750-8. info
- Vysekalová, Strnad. Základy marketingu. Praha: Fortuna, 1997. info
- Hannagan, T. J. Marketing pro neziskový sektor. Praha: Management Press, 1996. info
- HORÁKOVÁ, I. Marketing v současné světové praxi. Praha: Grada, 1992. ISBN 80-85424-83-5. info
- Teaching methods
- Lecture supplemented with a discussion
- Assessment methods
- The analysis of student 's performance
- Language of instruction
- Czech
- Further comments (probably available only in Czech)
- The course can also be completed outside the examination period.
- Teacher's information
- The theoretical part of the course is followed by seminar in which the students will document gained knowledge via seminar paper.
- Enrolment Statistics (Winter 2014, recent)
- Permalink: https://is.slu.cz/course/fvp/winter2014/UVSRPV0014