FVP:UPPVJP045 Preparation of Tourism and Spa - Course Information

UPPVJP045 Preparation of Tourism and Spa Stay Project for Seniors

Extent and Intensity

0/13/0. 3 credit(s). Type of Completion: z (credit).

Teacher(s)

Ing. Pavlína Sonnková (lecturer)

Guaranteed by

Institute of Pedagogical and Psychological Sciences – Faculty of Public Policies in Opava
Contact Person: PhDr. Edita Ondřejová, Ph.D.

Timetable

Fri 4. 10. 13:05–15:30 C203, Fri 25. 10. 12:15–15:30 C203, Fri 29. 11. 13:05–15:30 C203

Prerequisites (in Czech)

FAKULTA(FVP) && TYP_STUDIA(B) && FORMA(P)

Course Enrolment Limitations

The course is only offered to the students of the study fields the course is directly associated with.

fields of study / plans the course is directly associated with

• Educational Care for Seniors (programme FVP, EPOS)

Course objectives

The course objective is to acquaint students with the preparation and implementation of a tourism project (tourist product) and the accompanying programme for the spa stay for the elderly. Students will be acquainted with the methods of project preparation and schedule creation, provision of contractual conditions and economic processing of the project. When preparing a project focused on tourism, students will obtain basic information about the preparation of the product, the method of choosing a suitable destination and the organizational and technical side of provision of the tourist product with regard to the possibilities, needs and possible movement restrictions of seniors. Students will try the preparation of the product including topographical and chronological preparation and method of securing the contractual conditions, method of creating a price calculation of the trip (preliminary and final calculation), individual steps of preparation of the guide, billing and evaluation of the implemented tourism project – tourist product for seniors so that they can take everything into account in their future employment in the preparation of the products. The second part of the course consists of the preparation of a leisure accompanying programme for the spa stay for seniors. Students will gain an overview of the method of preparation of the project in terms of selection of suitable forms of educational programmes and also about the organizational-technical aspect. They become familiar with the organizational, personnel, material and economic conditions necessary to provide the programme with a focus on educational activities.

Learning outcomes

Professional knowledge: Having completed the course, students can describe the creation of a tourism project and an accompanying spa stay programme for the selected group of tourism participants, seniors. They will understand the basic principles of creating a spa stay with an educational goal and of creating a tourist product with regard to the specific needs and requirements of seniors.

Professional skills: Based on the completion of the course, the student will be able to evaluate and design a project for the selected target group within the framework of a long-term spa stay or oa a travel product. They can prepare a project in terms of content and organization and ensure its implementation in cooperation with the selected organization.

General qualification: Having completed the course, students can independently analyze the offer of spa projects and tourism products for a specific group of spa clients or tourism participants – the seniors.

Syllabus

• 1. Introduction to the issues of project preparation, preparation schedule arrangement, planned implementations and subsequent evaluation. The course will also include the formulation of potential risks and proposed countermeasures. PREPARATION OF A TOURIST PRODUCT FOR SENIORS
• 2. Selection of a destination for the implementation of a tourist product for the elderly in accordance with the educational goal
• 3. Organizational-technical preparation of the tourist product
• 4. Topographic and chronological preparation of the tourist product
• 5. Contractual provision of services
• 6. Price calculation of the tourist product, subsequent billing
• 7. Preparation of a guide for the implementation of a tourist product for the elderly PREPARATION OF SPA STAYS FOR SENIORS
• 8. Factors influencing the selection of educational activities, organizational and material arrangements of the programme, ensuring personnel
• 9. Suitable educational and cognitive activities
• 10. Physical activities and dance therapy
• 11. Creative activities
• 12. Economic arrangements and price calculation of the project accompanying the spa stay programme, final billing
• 13. Presentation of projects

Literature

required literature
• BERÁNEK, J. Ekonomika cestovního ruchu. Praha: GRADA, 2016. ISBN 978-80-86724-46-1.
• : JAKUBÍKOVÁ, D. Marketing v cestovním ruchu : jak uspět v domácí i světové konkurenci. Praha: Grada, 2012. ISBN 978-80-247-4209-0. info
• RAŠOVSKÁ, I. aK. RYGLOVÁ.Management kvality služeb v cestovním ruchu. Praha: Grada, 2017. ISBN 978-80-247-5021-7.
• SEIFERTOVÁ, V. a kol. Průvodcovské činnosti. Praha: Grada Publishing, 2013. ISBN 978-80-247-4807-8. info
• SONNKOVÁ, Pavlína. Lázeňství a wellness. Opava: Slezská univerzita v Opavě, 2017, 87 pp. ISBN 978-80-7510-253-9. info
• SONNKOVÁ, P. Propojení teorie a praxe ve výuce odborných předmětů z oblasti cestovního ruchu. In: Aktuální trendy lázeňství, hotelnictví a turismu: Sborník recenzovaných příspěvků z mezinárodní vědecké konference. Opava: Slezská univerzita v Opavě, 9.–10
• VANÍČEK, J. a kol. Gastronomie a cestovní ruch. Vydání první. Opava: Slezská univerzita v Opavě, 2017. 196 stran. ISBN 978-80-7510-240-9.

recommended literature
• GOELDNER, C. R. andJ. R. RITSCHIE.Tourism: Principles, Practices, Philosophies. New York: John Wiley, 2011. ISBN 978-1-118-07177-9.
• HOLCZEROVÁ, V. aD. DVOŘÁČKOVÁ.Volnočasové aktivity pro seniory. Praha: Grada, 2013. ISBN 978-80-247-4697-5.
• JAKUBÍKOVÁ, D. Marketing v cestovním ruchu – Jak uspět v domácí i světové konkurenci. Praha: Grada, 2012. ISBN 978-80-247-4209-0.
• LOCHMANNOVÁ, A. Cestovní ruch. Prostějov: Computer Media, 2015. ISBN 978-80-7402-216-6.
• PALÁTKOVÁ, M. a J. ZICHOVÁ. Ekonomika turismu Turismus České republiky. 2. aktualizované a rozšířené vydání. Praha: Grad, 2014. ISBN 978-80-247-3643-3. info
• RYGLOVÁ, K., M. BURIAN a I. VAJČNEROVÁ. Cestovní ruch - podnikatelské přístupy a příležitosti v praxi. Praha: Grada Publishing, 2011. ISBN 978-80-247-4039-3. info

Assessment methods (in Czech)

zápočet

Language of instruction

Czech

Further Comments

Study Materials
The course can also be completed outside the examination period.

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