OPF:MPNKSTM Strategic Management - Course Information

MPNKSTM Strategic Management

Extent and Intensity

0/0. 4 credit(s). Type of Completion: zk (examination).

Teacher(s)

Ing. Werner Bernatík, Ph.D. (lecturer)
doc. Ing. Anna Čepelová, PhD. (lecturer)
Václav Lednický, CSc. (lecturer)

Guaranteed by

Karel Skokan, Ph.D.
Department of Business Economics and Management – School of Business Administration in Karvina

Prerequisites

The course can be registered independently on the courses.

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

• Business Economics in Trade and Services (programme OPF, N_EKOMAN)
• Marketing and Management (programme OPF, N_EKOMAN)

Course objectives

Objective of the course is to introduce to essence of strategic management. Strategic management is define as many decisions and activities. Result of this decisions and activities is an ability to create of firm strategic plans and its further application. The strategic plans enable to accomplish the firm goals. Students will be introduced to functions and behavior schemas of top management, too, which is responsible for creation and realization of strategic decisions.

Syllabus

• 1. Introduction to strategic management
  2. Strategic management as a process
  3. Development trends of a world
  4. Firm vision, firm mission and determination of strategic goals
  5. Analysis of external firm environment
  6. Analysis of internal firm environment
  7. Financial analysis of firm, strategic control and investment planning
  8. Transnational environment as a space of economy globalization
  9. Strategies - choice and types. Functional strategy, typology of strategic approaches.
  10. Risk and entrepreneurial crisis in a formation process of firm strategy.
  11. Process strategy implementation.
  12. Contemporary managerial approaches to firm management.
  13. Strategy of territorial unit.
  

Literature

required literature
• GUINN, A., KRATOCHVÍL, O., MATUŠÍKOVÁ, I. Strategický management. Kunovice: Evropský polytechnický institut, 2007. ISBN 978-80-7314-125-7. info
• LEDNICKÝ, V. Strategické řízení. Ostrava: Repronis, 2006. ISBN 80-7329-131-2. info
• KEŘKOVSKÝ, M. VYKYPĚL, O. Strategické řízení. Teorie pro praxi. Praha: C.H. Beck, 2003. ISBN 80-7179-578-X. info

recommended literature
• MICHALKO, M. Strategický management. Ostrava: VŠP, 2007. ISBN 80-86764-60-5. info
• ZADRAŽILOVÁ, D. Mezinárodní management. Praha: Oeconomia, 2004. ISBN 80-245-0683-1. info
• JIRÁSEK, J. A. Strategie. Umění podnikatelských vítězství. Praha: Professional Publishing, 2003. ISBN 80-86419-22-3. info
• ŠMÍDA, F. Strategie v podnikové praxi. Praha: Professional Publishing, 2003. ISBN 80-86419-41-X. info
• LEDNICKÝ, V. Tvorba strategie územního celku. Ostrava: VŠB, 2003. ISBN 80-248-0468-9. info
• SOUČEK, Z. Úspěšné zavádění strategického řízení firmy. Praha: Professional Publishing, 2003. ISBN 80-86419-47-9. info
• GRANT, R. M. Contemporary Strategy Analysis. Chichestert: John Wiley, 2001. ISBN 978-0-470-74710-0. info
• KAPLAN, R. S., NORTON, D. P. Balanced Scorecard. Strategický systém měření výkonnosti podniku. Praha: Management Press, 2000. ISBN 80-7261-032-5. info
• LEDNICKÝ, V. Strategický management. 1. vyd. Ostrava: AJAK, 2000. ISBN 80-7048-019-X. info
• DOLAN, R. J. Strategic Marketing Management. Boston: Harvard Business School Publications, 1998. ISBN 95-5432. info
• COLENSO, M. Strategic Skills for Line Managers. Great Britain: Planta Tree, 1998. ISBN 0-7506-3982-2. info
• PORTER, M. E. Konkurenční strategie. Praha: Victoria Publishing, 1994. ISBN 80-85605-11-2. info
• PORTER, M. E. Konkurenční výhoda. Praha: Victoria Publishing, 1994. ISBN 80-85605-12-0. info
• KOONTZ, H., WEIHRICH, H. Management. Praha: Victoria Publishing, 1994. ISBN 80-85605-45-7. info

Teaching methods

Interactive lecture
Lecture supplemented with a discussion
One-to-One tutorial
Laboratory work
Students' self-study

Assessment methods

Grade

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: Přednáška 12 HOD/SEM.

Teacher's information

Ongoing test (min. 70%)
Final combined exam.

Activity	Difficulty [h]
Konzultace	6
Ostatní studijní zátěž	65
Přednáška	6
Zkouška	40
Summary	117

• Enrolment Statistics (Summer 2014, recent)
  
• Permalink: https://is.slu.cz/course/opf/summer2014/MPNKSTM