OPF:CVABEACC Corporate Communication - Course Information

CVABEACC Corporate Communication

Extent and Intensity

0/0. 5 credit(s). Type of Completion: zk (examination).

Teacher(s)

PhDr. Janusz Karpeta, Ph.D. (lecturer)

Guaranteed by

PhDr. Janusz Karpeta, Ph.D.
Department of Tourism and Leisure Activities – School of Business Administration in Karvina
Contact Person: PhDr. Janusz Karpeta, Ph.D.

Prerequisites (in Czech)

K absolvování předmětu nejsou vyžadovány žádné podmínky a předmět může být zapsán nezávisle na jiných předmětech.

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

• Marketing and Management (programme OPF, B_EKOMAN)

Course objectives

The aim of the course is to make university students familiar with the fundamental features of Corporate Communication, its goals and methods. The students are made familiar with the theoretical and practical problems of Corporate Communication and ways of solving them. The lecture section focuses on practising the specific skills in the area of oral and written corporate communication.

Syllabus

• 1. The basis and features of the corporate communication
  2. Communication corporate image
  3. Communication corporate network
  4. Communication channels and communication media
  5. Forms of corporate communications
  6. Corporate presentation
  7. Intercultural corporate communication
  8. Communication in the small and medium-sized enterprise
  9. Standardisation of corporate communication
  10. Communication audit
  11. Case studies
  12. Presentations and written paper
  13. Revison and summary of corporate communication
  1. The basis and features of the corporate communication
  The differences between the corporate communication and the everyday communication, features of the corporate communication. Communication as a part of the soft quality firm. The optimisation of the corporate communication, communication training of the company employees.
  2. Communication corporate image
  The basis of the communication image and identity of a company. Elements of the communication company image (oral and written). A graphic company manual. The formation of the communication image of the company.
  3. Communication corporate network
  Relationship of organisational and communicative structures of a company. Types of communication networks in a company and their qualities. Non-official communication networking in a company.
  4. Communication channels and communication media
  Basic types of communication channels and media. Effectiveness of communication channels and media. Selection criteria for suitable media.
  5. Forms of corporate communications
  Basic types of oral and written communication in a company, their formation and evaluation. Direct and mediated communication. Internal and external company communication. Horizontal and vertical communication.
  6. Corporate presentation
  Presentation forms with respect to the creation of the communicative company image. Principles of a company presentation. Presentation training with applications of modern techniques.
  7. Intercultural corporate communication
  Communication in the period of globalisation. Communication in the monolingual and multilingual company. Ways of overcoming the communication barriers in the multilingual company. Communication structure in the multilingual company.
  8. Communication in the small and medium-sized enterprise
  Specific communication in the small and medium-sized enterprise. Communication problems in the small and medium-sized enterprise. Optimisation of communication in small and medium-sized enterprise.
  9. Standardisation of corporate communication
  Meaning of standardisation in corporate communication, advantages and disadvantages of standardisation. Practice of oral and written patterns of communication behaviour in a company.
  10. Communication audit
  Concept of communication corporate audit. Aims of communication audit in the company. Stages of communication audit. Techniques of communication audit. Result assessment of communication audit.
  11. Case studies
  Studying and analysing some selected case studies in the field of corporate communication with the selected companies.
  12. Presentations and written papers
  Studying and analysing some selected topics in the students'presentations and written papers.
  13. Revison and summary of corporate communication
  Revising and summarising the issues of corporate communication topics and obtaining some feedback information on applied corporate communication instruments with the specific companies.
  

Literature

required literature
• Prof.dr. Cees van Riel. Essentials of corporate communication. New York, 2007. ISBN 0-203-39093-8. info
• Paul A. Argenti and Janis Forman. The power of corporate communication. New York, 2002. ISBN 0-007-137949-5. info
• Prof.dr. Cees van Riel. Principles of Corporate Communication. New York, 1996. ISBN 0-13-150996-9. info

recommended literature
• Goodman, B.M., Hirsch, P.B. Corporate Communication. New York, 2010. ISBN 978-1-4331-0622-4. info
• Belasen, A.T. The Theory and Practice of Corporate Communication. London, 2008. ISBN 978-1-4129-5035-0. info
• Dolphin, R. The Fundamentals of Corporate Communications. Oxford, 2000. ISBN 0-7506-4186-X. info

Teaching methods

Skills demonstration

Assessment methods

Written exam

Language of instruction

English

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: Přednáška 12 HOD/SEM.

Teacher's information

1xpresentation on the given topic, 1x written paper on the given topic and its presentation in the class, written exam.

Activity	Difficulty [h]
Konzultace	6
Ostatní studijní zátěž	93
Přednáška	6
Zkouška	40
Summary	145

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