PEMBKMEM Media Marketing

School of Business Administration in Karvina
Summer 2021
Extent and Intensity
16/0/0. 5 credit(s). Type of Completion: zk (examination).
Teacher(s)
doc. Ing. Martin Klepek, Ph.D. (lecturer)
Guaranteed by
Ing. Michal Stoklasa, Ph.D.
Department of Business Economics and Management – School of Business Administration in Karvina
Contact Person: Ing. Kateřina Matušínská, Ph.D.
Prerequisites (in Czech)
FAKULTA(OPF) && TYP_STUDIA(B) && FORMA(P) && ( PEMBKEMA E-marketing )
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Syllabus
  • 1. Product photography
  • 2. Creation of social media posts
  • 3. Creating videos in an offline environment
  • 4. Creating video for the online environment
  • 5. Creation of advertising for printed media
  • 6. Design of a non-traditional form of marketing communication
Literature
    required literature
  • ŠULA, T., 2017. Ambientní média v reklamě: význam designu při tvorbě ambientních médií. Zlín: Univerzita Tomáše Bati. ISBN 978-80-7454-682-2.
  • JANOUCH, V. Internetový marketing: Přilákejte zákazníky a maximalizujte zisk. Brno: Computer Press, 2014. ISBN 978-80-251-4311-7. info
    recommended literature
  • BARKER, C., 2015. Nejlepší triky pro Photoshop: vhodné pro Photoshop CC, CS6 i CS5. Brno: Computer Press. ISBN 978-80-251-4148-9.
  • KIM, C. M., 2016. Social Media Campaigns: Strategies for Public Relations and Marketing. New York: Routledge. ISBN 9781138948600.
Assessment methods
Elaboration of seminar work as a collection of practical tasks from the whole semester (40% of evaluation), written exam (60% of evaluation).
Language of instruction
Czech
Further comments (probably available only in Czech)
Information on the extent and intensity of the course: Přednáška 16 HOD/SEM.
The course is also listed under the following terms Summer 2020, Summer 2022, Summer 2023, summer 2024.
  • Enrolment Statistics (Summer 2021, recent)
  • Permalink: https://is.slu.cz/course/opf/summer2021/PEMBKMEM