KCJKBPAMT Media Training

School of Business Administration in Karvina
Winter 2014
Extent and Intensity
0/2/0. 4 credit(s). Type of Completion: z (credit).
Teacher(s)
PhDr. Janusz Karpeta, Ph.D. (seminar tutor)
Guaranteed by
PhDr. Janusz Karpeta, Ph.D.
Department of Tourism and Leisure Activities – School of Business Administration in Karvina
Prerequisites
The course can be enrolled independently on other courses.
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
The aim of this course is to familiarize students with the principles of effective communication with the media. By means of training the aim is to develop communication skills and improve the communication profile in public appearances in the media.
Syllabus
  • 1. Introduction into communication with the media
    2. Media in the Czech Republic
    3. Application of modern technologies in communication with the media
    4. Principles of communication with the media
    5. Principles of a presentation in the media
    6. Language instruments suitable for communication with the media
    7. TV appearance - training for communicating different formats
    8. Radio appearance - training for communicating different formats
    9. Press conference, interview, discussion, training in for communicating different formats
    10. Crisis communication. Training in responding to unpleasant questions as a communication skill
    11. Public appearances - training of the selected public appearances in the media
    12. Analysis of the selected presentations in the media
    13. Implementation and evaluation of one´s own presentations in the media and getting feedback
    1. Introduction into communication with the media
    Theory of communication with the media. The definition of communication, media, elements of communication. Specifics of communication with the media.
    2. Media in the Czech Republic
    The definition of media in the Czech Republic. The classification of the media in the Czech Republic. Development, present and future trends of the media in the Czech Republic.
    3. Application of modern technologies in communication with the media
    The characteristics of modern technologies and techniques used in communicating with the media. Their specifics and characterization.
    4. Principles of communication with the media
    The basics of communication, specifics of communication with the media.
    5. Principles of a presentation in the media
    Principles of a presentation. Creating presentations, training and practicing the preparation of the presentation in the media. Tips and advice for the rendition of professional presentations and its visualization.
    6. Language instruments suitable for communication with the media
    The selection of language instruments for communicating with the media. The selection of the appropriate vocabulary, using correct syntax, and other persuasive argumentation and language elements.
    7. TV appearance - training for communicating different formats
    Preparing for a TV show. Tips and advice for managing a TV show in terms of the content, communication and technical aspects.
    8. Radio appearance - training for communicating different formats
    The preparation for performances on the radio. Tips and advice for managing the radio performance in terms of content, communication and technical aspects.
    9. Press conference, interview, discussion - training for communicating different formats
    Preparing for performances at the press conference, interview or discussion. Tips and advice for managing press conferences, interview or discussion in terms of the of content, communication and technical aspects.
    10. Crisis communication. Training in responding to unpleasant questions as a communication skill
    Basic strategies, tactics and tricks. Preparing for coping with uncomfortable questions and tips and advice on how to work with them.
    11. Public appearances - training of the selected public appearances in the media
    The preparation for public performances. Tips and advice for managing public performances in terms of the content, communication and technical aspects.
    12. Analysis of the selected presentations in the media
    The practical analysis of existing presentations in the media. Discussion and preparation for one's own presentation.
    13. Implementation and evaluation of one's own presentations in the media and getting feedback
    Training one's own appearances in the media. The analysis and evaluation of individual performances. Recommendations for future appearances in the media.
Literature
    required literature
  • Walker, T.J. Media training A-Z. New York, 2006. ISBN 1932642366. info
  • Stewart, S. Media Training 101: A Guide to Meeting the Press. New Jersey, 2004. ISBN 0-471-27155-1. info
    recommended literature
  • Bednařík, P. Jirák, J. Köpplová, B. Dějiny českých médií. Praha, 2011. ISBN 978-80-247-3028-8. info
  • Bednář, V. Mediální komunikace pro management. Praha, 2011. ISBN 978-80-247-3629-7. info
  • Reifová, I. a kolektiv. Slovník mediální komunikace. Praha, 2004. ISBN 80-7178-926-7. info
Teaching methods
Seminar classes
Assessment methods
Credit
Language of instruction
English
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Teacher's information
2x training presentations, credit test, active attendance of 60% in the course.

ActivityDifficulty [h]
Ostatní studijní zátěž64
Seminář26
Zápočet30
Summary120
The course is also listed under the following terms Winter 2012, Summer 2013, Winter 2013, Summer 2014, Summer 2015.
  • Enrolment Statistics (Winter 2014, recent)
  • Permalink: https://is.slu.cz/course/opf/winter2014/KCJKBPAMT