OPF:CVABPECR Economy of Tourism - Course Information

CVABPECR Economy of Tourism

Extent and Intensity

2/1/0. 5 credit(s). Type of Completion: zk (examination).

Teacher(s)

doc. Ing. Pavlína Pellešová, Ph.D. (lecturer)
doc. Ing. Pavlína Pellešová, Ph.D. (seminar tutor)

Guaranteed by

doc. Ing. Pavlína Pellešová, Ph.D.
Department of Tourism and Leisure Activities – School of Business Administration in Karvina
Contact Person: doc. Ing. Pavlína Pellešová, Ph.D.

Prerequisites

None.

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

• Business Economics in Trade and Services (programme OPF, B_EKOMAN, specialization Economy of Tourism)
• Marketing and Management (programme OPF, B_EKOMAN, specialization Economy of Tourism)
• Business Economics and Management (programme OPF, B_EKOMAN, specialization Economy of Tourism)

Course objectives

The goal of the subject to prepare students for orienting and acquiring skills in the area of tourism, especially applying theoretic knowledge to the practice of travel agencies, transport and information tourist services, as well as insurance, conference and wellness, and other services. Students will learn about procedures related to providing domestic and international tourist services, and about their economic, institutional and legislative framework.

Syllabus

• 1. Tourism, tourist services, basic specifics and division
  2. Tourism in national economy, satellite participation of tourism
  3. International tourism market, consumption, offer and demand in tourism
  4. Economy and management of regional tourism
  5. Significance of tourist companies in providing services to customers
  6. Institutional management of tourism, organization and international cooperation in tourism
  7. Management of operating and organizational structure of companies providing services in tourism.
  8. Human resources management in tourism
  9. Design of a business plan and strategy of selling products of travel agencies.. Guide services
  10. Services in transport companies, using services of railway, air, water and bus transport in tourism
  11. Information services in tourism
  12. Insurance in tourism. Customs and passport services.
  13. Economy of tourism, conference, wellness and other services in tourism
  

Literature

required literature
• KOSTKOVÁ, M. Služby cestovního ruchu. Karviná, 2014. ISBN 978-80-7248-968-8. info
• PALATKOVÁ, M. a kol. Management cestovních kanceláří a agentur. Praha: Grada, 2013. ISBN 978-80-247-3751-5. info
• PALATKOVÁ, M. Ekonomika turismu. Praha: Grada, 2011. ISBN 978-80-247-3748-5. info
• KUČEROVÁ, J., STRAŠÍK, A., ŠEBOVÁ, Ľ. Ekonomika podniku cestovného ruchu. Banská Bystrica: DALI-BB, s.r.o., 2010. ISBN 978-80-89090-75-4. info
• GUČÍK, M. a kol. Manažment cestovného ruchu. Banská Bystrica: EkF UMB, 2010. ISBN 978-80-89090-67-9. info
• CHROMÝ, J. Informační a komunikační technologie pro hotelnictví a cestovní ruch. Praha: VŠH Praha, 2008. ISBN 978-80-86578-76-7. info
• PETRÚ, Z. Základy ekonomiky cestovního ruchu. Praha: Idea Servis, 2007. ISBN 978-80-85970-55-5. info
• NĚMČANSKÝ, M. Analýza a kalkulace v CR. Karviná: OPF SU, 2001. ISBN 80-7248-094-4. info

recommended literature
• POLÁČEK, J. Ekonomika a provoz zařízení cestovního ruchu. Karviná, 2013. ISBN 978-80-7248-840-7. info
• ORIEŠKA, J. Služby v cestovnom ruchu. 1. časť. Banská Bystrica: EkF UMB, 2011. ISBN 978-80-89090-93-8. info
• ORIEŠKA, J. Služby v cestovnom ruchu. 2. časť. Banská Bystrica: EkF UMB, 2011. ISBN 978-80-89090-94-5. info
• HESKOVÁ, M. a kol. Cestovní ruch pro vyšší odborné školy a vysoké školy. Praha: FORTUNA, 2006. ISBN 80-7168-948-3. info
• KUNEŠOVÁ, E., FARKOVÁ, B. Technika zahraničních zájezdů. Praha: Idea Servis, 2001. ISBN 80-85970-44-9. info

Teaching methods

Skills demonstration
Seminar classes
Students' self-study

Assessment methods

Written exam

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.

Teacher's information

Elaborating of a seminar work and its successful defense. 60% attendance at seminars, an on-going test.

Activity	Difficulty [h]
Ostatní studijní zátěž	65
Přednáška	26
Seminář	13
Zkouška	40
Summary	144

• Enrolment Statistics (Winter 2015, recent)
  
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