OPF:CVABKEHL Economics in the Hotel Busines - Course Information

CVABKEHL Economics in the Hotel Business

Extent and Intensity

0/0. 5 credit(s). Type of Completion: zk (examination).

Teacher(s)

doc. Ing. Pavlína Pellešová, Ph.D. (lecturer)
Ing. Patrik Kajzar, Ph.D. (seminar tutor)

Guaranteed by

doc. Ing. Pavlína Pellešová, Ph.D.
Department of Tourism and Leisure Activities – School of Business Administration in Karvina
Contact Person: doc. Ing. Pavlína Pellešová, Ph.D.

Prerequisites

The course may be enrolled independently on other courses.

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

• Business Economics and Management (programme OPF, B_EKOMAN, specialization Hotel Management)

Course objectives

The goal of the course is to teach the students how to orient themselves and acquire knowledge of economics of the hotel industry, above all while applying the theoretical knowledge to be used in the practice of hotels and accommodation facilities, insurance, congress and other services. Students will be acquainted with business economy, i.e. business processes, their economic and legal frame, with standardization and organization of hotel facilities and provided services. The course offers specific knowledge and skills which qualify the listeners for these economic activities themselves and leading positions in the mentioned facilities.

Syllabus

• 1. Hotel industry, its characteristics, specification, significance and its position in economy
  2. Standardization of hotel services, characteristics and operation of hotel groups/chains.
  3. Organization and organizational structure of hotel industry subjects.
  4. Price and pricing policy
  5. Economy and efficiency of accommodation facilities
  6. Yield Management, Revenue management
  7. Costs, revenues and profit of a hotel
  8. Business effectivity, methods of complex business evaluation in hotel industry
  9. Options of hotel funding, outsourcing in hotel industry
  10. Human resources in hotel industry
  11. Business controlling in hotel industry
  12. Professional societies and associations in hotel industry
  13. Present and perspectives of the modern hotel industry
  

Literature

required literature
• KUČEROVÁ, J., STRAŠÍK, A., ŠEBOVÁ, Ľ. Ekonomika podniku cestovného ruchu. Banská Bystrica: DALI-BB, s.r.o., 2010. ISBN 978-80-89090-75-4. info
• ŠEBESTOVÁ, J. Nabídkové kalkulace ve službách. Karviná: SU OPF, 2009. ISBN 978-80-7248-526-0. info
• KOTÍKOVÁ, H. a E. SCHWARTZHOFFOVÁ. Nové trendy v pořádání akcí a událostí (events) v cestovním ruchu. Praha: MMR ČR, 2008. ISBN 978-80-87147-04-7. info
• PETRÚ, Z. Základy ekonomiky cestovního ruchu. Praha: Idea Servis, 2007. ISBN 978-80-85970-55-5. info

recommended literature
• NEUFUS, J a F. KŘÍŽEK. Moderní hotelový management. Praha: Grada Publishing, 2011. ISBN 978-80-247-3868-0. info
• TESONE, D. Zásady řízení pro obor hotelnictví, gastronomie a turismus. Praha: Wolters Kluwer, 2011. ISBN 978-80-7357-655-4. info
• SHEELA, A. M. Economics of Hotel Management. New Delhi: New Age International Ltd., 2008. ISBN 978-81-2241-419-6. info
• BERÁNEK, J. Hotelnictví a wellness. Praha: Grada, 2008. ISBN 978-80-86724-33-1. info

Teaching methods

Lecturing
Lecture with a video analysis
Presentation of seminar work

Assessment methods

Grade
Written test
Seminar work

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: Přednáška 12 HOD/SEM.

Teacher's information

Student is supposed to work out and defend a seminar work, an on-going test

Activity	Difficulty [h]
Konzultace	12
Ostatní studijní zátěž	60
Přednáška	12
Semestrální práce	30
Zkouška	40
Summary	154

• Enrolment Statistics (Winter 2017, recent)
  
• Permalink: https://is.slu.cz/course/opf/winter2017/CVABKEHL