PEMNPOOR Trade organizations

School of Business Administration in Karvina
Winter 2018
Extent and Intensity
2/1/0. 5 credit(s). Type of Completion: zk (examination).
Teacher(s)
doc. Ing. Halina Starzyczná, Ph.D. (lecturer)
doc. Ing. Halina Starzyczná, Ph.D. (seminar tutor)
Guaranteed by
doc. Ing. Halina Starzyczná, Ph.D.
Department of Business Economics and Management – School of Business Administration in Karvina
Contact Person: Ing. Kateřina Matušínská, Ph.D.
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The aim of the course is to provide students understanding of specifics of trading organisation with regards to problems of retailing. The highly developed countries pay their attention on retailing due to its importance not only in area of job creation, share in the GDP, but as well in customer need satisfying - which is considered as the main success criterion of every business company. The course is oriented mainly on the major developing component, which is the large and middle firms. The course can help to small businessman, which wants to succeed on the market next to large firms or different trade association.
Syllabus
  • 1. Developmental trends in trade
    2. Strategies of trading organisations
    3. Marketing goals of trading organisations
    4. Local and market analysis
    5. Sales Management and planning
    6. Organization and modelling of organizational structur in trade business
    7. Forms of cooperation and concetration in trade business
    8. Human source management in trade business
    9. Wage systems and working motivation in trade business
    10.Working processes in trading operations
    11.Work organization in trading operations
    12.Use of bar code for trade management
    13.Security management
Literature
    required literature
  • STARZYCZNÁ, H. Obchodní organizace. Karviná: Su OPF, 2014. ISBN 978-80-7510-043-6. info
  • ZAMAZALOVÁ, M. Marketing obchodní firmy. Praha: Grada Publishing, 2009. ISBN 978-80-247-2049-4. info
  • STARZYCZNÁ, H. Obchodní společnosti. Karviná: SU OPF, 2009. ISBN 978-80-7248-555-0. info
    recommended literature
  • STARZYCZNÁ, H. Transformace maloobchodu v České a Slovenské republice v letech 1993-2003 v jejích historických souvislostech. Karviná: SU OPF, 2011. ISBN 978-80-7248-666-3. info
  • CIMLER, P., D. ZADRAŽILOVÁ a kol. Retail Management. Praha: Management Press, 2007. ISBN 978-80-7261-167-6. info
  • RUSELL- JONES, N. Customer Relationship management. London: Financial World Publishing, 2002. ISBN 0-85297-609-9. info
Teaching methods
One-to-One tutorial
Skills demonstration
Seminar classes
Students' self-study
Assessment methods
Grade
Written exam
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Teacher's information
https://elearning.opf.slu.cz/course/view.php?id=924
Running written test. Attendance in seminars 70 %.
The running test have to be done before the own written exam. The posibilities of E-consultation with tutor and personal consultation. The writhen exam evaluate the students knowledge of complete course scope.
The course is also listed under the following terms Winter 2015, Winter 2016, Winter 2017, Winter 2019, Winter 2020, Summer 2022, Summer 2023, summer 2024.
  • Enrolment Statistics (Winter 2018, recent)
  • Permalink: https://is.slu.cz/course/opf/winter2018/PEMNPOOR