OPF MARk Marketing
Name in Czech: Marketing
Bachelor's combined single-subject, language of instruction: Czech
Included in the programme: OPF B_MAR Marketing
Bachelor's combined single-subject, language of instruction: Czech
Included in the programme: OPF B_MAR Marketing
Introductory information / Instructions
Semester 1
Code | Name | Type of Completion | Credits | Profile Cat. | Requirement |
OPF:EVSBKEKO | Economics | zk | 5 | Z | P |
OPF:INMBKINF | Informatics | zk | 4 | - | P |
OPF:INMBKKME | Quantitative Methods in Economic Practice | zk | 6 | - | P |
OPF:PEMBKEPO | Economy of Enterprise | zk | 5 | Z | P |
OPF:PEMBKPEP | Law in Economic Practice | zk | 5 | - | P |
25 credits |
Semester 2
Code | Name | Type of Completion | Credits | Profile Cat. | Requirement |
OPF:CVABKDE1 | Foreign Language Course - German 1 | z | 2 | - | P |
OPF:CVABKEN1 | Foreign Language Course - English 1 | z | 2 | - | P |
OPF:EVSBKVEP | External Economic Environment | zk | 5 | Z | P |
OPF:FIUBKDVP | Taxes in business | zk | 5 | - | P |
OPF:FIUBKFVP | Finance in Business | zk | 5 | Z | P |
OPF:PEMBKMNM | Management | zk | 5 | - | P |
24 credits |
Semester 3
Code | Name | Type of Completion | Credits | Profile Cat. | Requirement |
OPF:CVABKDE2 | Foreign Language Course - German 2 | z | 2 | - | P |
OPF:CVABKEN2 | Foreign Language Course - English 2 | z | 2 | - | P |
OPF:PEMBKEKO | Economics of Trade | zk | 5 | P | P |
OPF:PEMBKHRM | Human Resources Management | zk | 5 | - | PV |
OPF:PEMBKKPD | Communication and presentation skills | z | 4 | P | P |
OPF:PEMBKMKT | Marketing | zk | 5 | Z | P |
OPF:PEMBKPDK | Podnikání | zk | 5 | - | PV |
OPF:PEMBKVMC | Vztahový marketing a CRM | zk | 5 | P | P |
33 credits |
Semester 4
Code | Name | Type of Completion | Credits | Profile Cat. | Requirement |
OPF:CVABKCMA | Tourism Marketing | zk | 6 | - | PV |
OPF:CVABKDE3 | Foreign Language Course - German 3 | z | 2 | - | P |
OPF:CVABKEN3 | Foreign Language Course - English 3 | z | 2 | - | P |
OPF:INMBKBOI | Business on the Internet | zk | 5 | - | P |
OPF:PEMBKIPC | Corporate Information Support | zk | 5 | Z | P |
OPF:PEMBKLOG | Logistics | zk | 4 | - | PV |
OPF:PEMBKMKV | Marketing Research | zk | 5 | Z | P |
OPF:PEMBKSLU | Marketing of Services | zk | 5 | P | P |
34 credits |
Semester 5
Code | Name | Type of Completion | Credits | Profile Cat. | Requirement |
OPF:CVABAICOK | Intercultural Communication | zk | 5 | - | PV |
OPF:CVABKCSP | Diplomatic Protocol and Etiquette | zk | 5 | - | PV |
OPF:CVABKDE4 | Foreign Language Course - German 4 | z | 2 | - | P |
OPF:CVABKEN4 | Foreign Language Course - English 4 | z | 2 | - | P |
OPF:OPFBKBPS | Bachelor Thesis Seminar | z | 5 | - | P |
OPF:PEMBKDSS | Design a správa webové stránky | z | 5 | P | P |
OPF:PEMBKEMA | E-marketing | zk | 5 | P | P |
OPF:PEMBKMKK | Marketing Communication | zk | 6 | P | P |
35 credits |
Semester 6
Code | Name | Type of Completion | Credits | Profile Cat. | Requirement |
OPF:FIUBKFAN | Financial Analysis | zk | 5 | - | PV |
OPF:OPFBKBPP | Bachelor Thesis | z | 10 | - | P |
OPF:OPFBKPRX | Specialised Praktice | z | 18 | - | P |
OPF:PEMBKMEM | Media Marketing | zk | 5 | P | P |
38 credits |