Marketing communications management: concepts and theories,
cases and practices

Podrobný výpis o publikaci

2004

COPLEY, P.

Marketing communications management: concepts and theories, cases and practices

COPLEY, P.

Amsterdam: Elsevier, 2004

0-7506-5294-2

Změněno: 31. 1. 2019 10:25, RNDr. Jan Géryk, Ph.D.

COPLEY, P. Marketing communications management: concepts and theories, cases and practices. Amsterdam: Elsevier, 2004. ISBN 0-7506-5294-2.

COPLEY, P. \textit{Marketing communications management: concepts and theories, cases and practices}. Amsterdam: Elsevier, 2004. ISBN~0-7506-5294-2.