| KOTLER, P., WONG, V., SAUNDERS, J., ARMSTRONG, G. Moderní marketing (vybrané kapitoly). Praha: Grada Publishing. ISBN 978-80-247-1545-2. 2007. |
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| Basic information | |
|---|---|
| Original name | Moderní marketing (vybrané kapitoly) |
| Authors | KOTLER, P., WONG, V., SAUNDERS, J., ARMSTRONG, G. |
| Edition | Praha: Grada Publishing, 2007. |
| Other information | |
|---|---|
| ISBN | 978-80-247-1545-2 |
| Changed by | Changed by: RNDr. Jan Géryk, Ph.D., učo 72902. Changed: 31/1/2019 10:25. |