WIRTZ, CH. J. Services Marketing: people, technology, strategy. Prentice Hall, Pearson Education, 2007. ISBN 0-13-187552-3.
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Basic information
Original name Services Marketing: people, technology, strategy
Authors WIRTZ, CH. J.
Edition Prentice Hall, Pearson Education, 2007.
Other information
ISBN 0-13-187552-3
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