Services Marketing: people, technology, strategy
WIRTZ, CH. J. Services Marketing: people, technology, strategy. Prentice Hall, Pearson Education, 2007. ISBN 0-13-187552-3. |
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Basic information | |
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Original name | Services Marketing: people, technology, strategy |
Authors | WIRTZ, CH. J. |
Edition | Prentice Hall, Pearson Education, 2007. |
Other information | |
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ISBN | 0-13-187552-3 |
Changed by | Changed by: RNDr. Jan Géryk, Ph.D., učo 72902. Changed: 31/1/2019 10:25. |
PrintDisplayed: 27/4/2024 10:11