2007
Services Marketing: people, technology, strategy
WIRTZ, CH. J.
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Original name
Services Marketing: people, technology, strategy
Authors
WIRTZ, CH. J.
Edition
Prentice Hall, Pearson Education, 2007
Other information
ISBN
0-13-187552-3
Changed: 31/1/2019 10:25,
RNDr. Jan Géryk, Ph.D.
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