1991
Promotional Strategy, Managing the Marketing Communication Process
Engel J., Warshaw M., Kinnear T.
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Basic information
Original name
Promotional Strategy, Managing the Marketing Communication Process
Authors
Engel J., Warshaw M., Kinnear T.
Edition
Irwin, Homewood, USA, 1991
Other information
ISBN
0-256-11408-0
Changed: 31/1/2019 10:25,
RNDr. Jan Géryk, Ph.D.
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