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MACHKOVÁ, H., KRÁL, P., LHOTÁKOVÁ, M. International marketing: theory, practices and new trends. VŠE Praha Oeconomica. ISBN 978-80-245-1643-1. 2010.
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Basic information
Original name International marketing: theory, practices and new trends.
Authors MACHKOVÁ, H., KRÁL, P., LHOTÁKOVÁ, M.
Edition VŠE Praha Oeconomica. 2010.
Other information
ISBN 978-80-245-1643-1
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