McDONALD, M., P. FROW a A. PAYNE. Marketing Plans for Services : A Complete Guide. 2011. ISBN 9781119951865.
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Basic information
Original name Marketing Plans for Services : A Complete Guide.
Authors McDONALD, M., P. FROW a A. PAYNE.
Edition 2011.
Other information
ISBN 9781119951865
Changed by Changed by: RNDr. Jan Géryk, Ph.D., učo 72902. Changed: 31/1/2019 10:25.
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