| McDONALD, M. a A. PAYNE. Marketing Planning for Services. 2011. ISBN 9781136016028. |
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| Basic information | |
|---|---|
| Original name | Marketing Planning for Services. |
| Authors | McDONALD, M. a A. PAYNE. |
| Edition | 2011. |
| Other information | |
|---|---|
| ISBN | 9781136016028 |
| Changed by | Changed by: RNDr. Jan Géryk, Ph.D., učo 72902. Changed: 31/1/2019 10:25. |
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