Marketing Planning for Services.

Přehled o publikaci

2011

McDONALD, M. a A. PAYNE

McDONALD, M. a A. PAYNE

2011

9781136016028

Změněno: 31. 1. 2019 10:25, RNDr. Jan Géryk, Ph.D.

McDONALD, M. a A. PAYNE. Marketing Planning for Services. 2011. ISBN 9781136016028.

@article{,
   author = {McDONALD, M. a A. PAYNE},
   isbn = {9781136016028},
   title = {Marketing Planning for Services.},
   year = {2011}
}

TY  - JOUR
AU  - McDONALD, M. a A. PAYNE
PY  - 2011
TI  - Marketing Planning for Services.
SN  - 9781136016028
ER  -

McDONALD, M. a A. PAYNE. \textit{Marketing Planning for Services.}. 2011. ISBN~9781136016028.