Advertising & Promotion. An Integrated Marketing Communications Approach. 2nd ed.
HACKLEY, CH. Advertising & Promotion. An Integrated Marketing Communications Approach. 2nd ed. London: Sage Publications Ltd., 2010. ISBN 978-1-84920-145-2. |
Other formats:
BibTeX
LaTeX
RIS
|
Basic information | |
---|---|
Original name | Advertising & Promotion. An Integrated Marketing Communications Approach. 2nd ed. |
Authors | HACKLEY, CH. |
Edition | London: Sage Publications Ltd. 2010. |
Other information | |
---|---|
ISBN | 978-1-84920-145-2 |
Changed by | Changed by: RNDr. Jan Géryk, Ph.D., učo 72902. Changed: 31/1/2019 10:25. |
PrintDisplayed: 25/5/2024 15:53