2010
Advertising & Promotion. An Integrated Marketing Communications Approach. 2nd ed.
HACKLEY, CH.
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Original name
Advertising & Promotion. An Integrated Marketing Communications Approach. 2nd ed.
Authors
HACKLEY, CH.
Edition
London: Sage Publications Ltd. 2010
Other information
ISBN
978-1-84920-145-2
Changed: 31/1/2019 10:25,
RNDr. Jan Géryk, Ph.D.
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