| PELSMACKER, P., M. GEUENS a J. BERGH. Marketingová komunikace. Praha: Grada Publíshing, 2003. ISBN 80-247-0254-1. |
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| Basic information | |
|---|---|
| Original name | Marketingová komunikace |
| Authors | PELSMACKER, P., M. GEUENS a J. BERGH. |
| Edition | Praha: Grada Publíshing, 2003. |
| Other information | |
|---|---|
| ISBN | 80-247-0254-1 |
| Changed by | Changed by: RNDr. Jan Géryk, Ph.D., učo 72902. Changed: 31/1/2019 10:25. |
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