| SMITH, P. a Z. ZOOK. Marketing Communications: Integrating offline and online with social media. 5th ed. London: Kogan Page Limited. ISBN 978-0-7494-6193-5. 2011. |
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| Basic information | |
|---|---|
| Original name | Marketing Communications: Integrating offline and online with social media. 5th ed. |
| Authors | SMITH, P. a Z. ZOOK. |
| Edition | London: Kogan Page Limited, 2011. |
| Other information | |
|---|---|
| ISBN | 978-0-7494-6193-5 |
| Changed by | Changed by: RNDr. Jan Géryk, Ph.D., učo 72902. Changed: 31/1/2019 10:25. |