Marketing Communications: Integrating offline and online with social media. 5th ed.
SMITH, P. a Z. ZOOK. Marketing Communications: Integrating offline and online with social media. 5th ed. London: Kogan Page Limited, 2011. ISBN 978-0-7494-6193-5. |
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Basic information | |
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Original name | Marketing Communications: Integrating offline and online with social media. 5th ed. |
Authors | SMITH, P. a Z. ZOOK. |
Edition | London: Kogan Page Limited, 2011. |
Other information | |
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ISBN | 978-0-7494-6193-5 |
Changed by | Changed by: RNDr. Jan Géryk, Ph.D., učo 72902. Changed: 31/1/2019 10:25. |
PrintDisplayed: 21/9/2024 06:50