2012
Relationship Marketing. Creating Stakeholder Value
CHRISTOPHER, M., A. PAYNE a D. BALLANTYNE
Operations
Citovat
Print
Basic information
Original name
Relationship Marketing. Creating Stakeholder Value
Authors
CHRISTOPHER, M., A. PAYNE a D. BALLANTYNE
Edition
Oxford: Elsevier, 2012
Other information
ISBN
978-0-7506-4839-4
Změněno: 31/1/2019 10:25,
RNDr. Jan Géryk, Ph.D.
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17/2/2025 05:00