2012
Relationship Marketing. Creating Stakeholder Value
CHRISTOPHER, M., A. PAYNE a D. BALLANTYNE
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Basic information
Original name
Relationship Marketing. Creating Stakeholder Value
Authors
CHRISTOPHER, M., A. PAYNE a D. BALLANTYNE
Edition
Oxford: Elsevier, 2012
Other information
ISBN
978-0-7506-4839-4
Changed: 31/1/2019 10:25,
RNDr. Jan Géryk, Ph.D.
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22/5/2025 01:53