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FILL, CH. Essentials of Marketing Communications. Harlow: Pearson Education Limited., 2011. ISBN 978-0-273-73844-2.
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Basic information
Original name Essentials of Marketing Communications
Authors FILL, CH.
Edition Harlow: Pearson Education Limited. 2011.
Other information
ISBN 978-0-273-73844-2
Changed by Changed by: RNDr. Jan Géryk, Ph.D., učo 72902. Changed: 31/1/2019 10:25.
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