2014

Principles of Integrated Marketing Communications

ANG, L.

Basic information

Original name

Principles of Integrated Marketing Communications

Authors

ANG, L.

Edition

Melbourne: Cambridge University Press, 2014

Other information

Marked to be transferred to RIV

No

ISBN

978-1-107-64918-7
Changed: 31/1/2019 10:25, RNDr. Jan Géryk, Ph.D.
Displayed: 31/7/2026 18:30