| DRUMMOND, G., ASHFORD, R. and J. ENSOR. Strategic Marketing: planning and control. Amsterdam: Elsevier, 2008. ISBN 978-0-7506-8271-8. |
|
Other formats:
BibTeX
LaTeX
RIS
|
| Basic information | |
|---|---|
| Original name | Strategic Marketing: planning and control |
| Authors | DRUMMOND, G., ASHFORD, R. and J. ENSOR. |
| Edition | Amsterdam: Elsevier, 2008. |
| Other information | |
|---|---|
| ISBN | 978-0-7506-8271-8 |
| Changed by | Changed by: RNDr. Jan Géryk, Ph.D., učo 72902. Changed: 31/1/2019 10:25. |